Beyond The Usual

Beyond The Usual, located in Chemainus, BC, creates outdoor-inspired clothing on Vancouver Island. Founded nine years ago by Judy and Chris Istace, the store operates in the Cowichan Valley within Coast Salish Territory. With over two decades of retail experience, the founders are actively involved in the local community.

Beyond The Usual Clothing

At BTU, we have something for everyone, from men's to women's to youth and toddler clothing. Shop for our hoodies, tee shirts, tanks, and accessories. Our manufacturing process utilizes 45% renewable energy and supports programs for education, the environment, and humanitarianism. When you shop for Beyond The Usual clothing, you are supporting local and global initiatives.