Beyond The Usual

Outdoor-Inspired Beyond The Usual Clothing

Beyond The Usual (BTU) is a passion project rooted in the natural landscape of Chemainus, British Columbia, on Vancouver Island. We create outdoor-inspired apparel designed for comfort, durability, and West Coast style, reflecting the spirit of adventure and resilient island living.

Founded nine years ago by husband-and-wife team, Judy and Chris Istace, Beyond The Usual is a beloved local fixture in the Cowichan Valley. We acknowledge and respect that our store stands on the ancestral and unceded territory of the Coast Salish peoples. Judy and Chris bring over two decades of retail experience, ensuring a commitment to quality and exceptional customer service. Community involvement is a core value, fostering a business that genuinely connects with its neighbours and supports the fabric of this town.

Clothing for Every Adventure and Every Family Member

At BTU, we have "something for everyone." Our extensive collection outfits the entire family, spanning men's, women's, youth, and toddler styles and sizes. Our apparel is both fashionable and functional, ready for any adventure.

A Commitment to Sustainability and Global Good

Shopping with Beyond The Usual means supporting responsible manufacturing practices that minimize our environmental footprint. Our process harnesses an impressive 45% renewable energy, a significant step in reducing our reliance on fossil fuels.

A portion of every sale also supports vital local and global initiatives focused on:

• Education
• The Environment
• Humanitarianism

When you shop for Beyond The Usual clothing, you are actively supporting a cycle of good, from local economic involvement to significant global and environmental support. Thank you for being a part of the BTU story.